Halt Morning After Pill to Th

Halt! Morning After Pill to Three Different Demographics

Packaging project for a Morning-after Pill, marketed to three demographics. The first demographic was teenage girls. For this demographic I chose the name “Oops”, and the typeface for the logo is inspired by teenage doodles. The package design looks like lip-gloss, small and indiscrete, and the pink color was chosen to appeal to teenage girls. The second demographic were Goth females between the ages of 15-25, which inspired the iconography. The outside stone gray is tombstone shaped, the “Dead by Dawn” logo is dripping blood, a white skull, black bats, and the black pill itself comes in a black coffin which is tied to the package. The third demographic was 15 to 30 year old males interested in hip-hop, with the idea that they could give the pill unknowingly to the woman so they wouldn’t get pregnant. The package itself is the size of gum package and the edgy gun drawing, red color and “Blankz” logo uses hip-hop inspired iconography.